explanation
Marketing Analytics: Predictive Models with Excel is a training course on how to use Excel software to analyze marketing campaigns and create predictive models published by Udemy Company. Predictive models and time series analysis are two very important tools for predicting a company’s future and sales situation. The data generated through these models and predictions can be used in various business decisions, such as production planning, inventory management, human resources planning, and customer demand forecasting, and can assist in decision making. Precise and calculated help. During this course, you will become familiar with various models such as simple linear regression, multiple regression, moving average criterion, Holt-Winters model, bass diffusion model and applications of each model.
Each of these models and strategies has been used in specific companies and industries, and most have seen good results. Predicting future market conditions and following customers’ purchasing tastes and rhythms is one of the most important tasks of financial managers and decision-makers in manufacturing and economic enterprises. Identifying different patterns in time series and predicting the future based on information models can help business owners make decisions and develop principled strategies. The main tool is to implement various models and perform calculations in Excel software. In this course, you will work with advanced and modern Excel features such as Solver and learn some very important things.
Marketing Analytics: What to Learn from Predictive Models with Excel
- Develop predictive models using solver tools
- We predict sales trends based on various factors such as seasonal and time factors.
- Knowledge of various available models, including simple linear regression, multiple regression, etc.
- Forecast sales for the next few months using moving average forecasts (moving average forecast ratio)
- Use dynamic trend lines and seasonal indicators to predict the future of the market.
- Forecast new product sales without operational data!
- Draw an S, or S-curve, to forecast sales of a company’s new product.
- Different ways to collect and process basic information
- Transform data into operational plans and use it for future decisions and planning
Course specifications
publisher: Udemy
Instructor: StartTech Academy
Language:English
Level: Beginner~Advanced
Number of classes: 52
Duration: 6 hours 13 minutes
course topic
Marketing Analytics: Predictive Models with Excel Essentials
You’ll need a PC with any version of Excel installed.
Basic understanding of Excel operations such as opening, closing, and saving files.
movie
Marketing Analytics: Introduction to Predictive Models with Excel Video
installation manual
After extracting, watch with your favorite players.
English subtitles
Quality: 720p
The 2023/8 version has been shortened to 3 lessons and 38 minutes in length compared to the 2021/11 version.
download link
File password: free download software
size
2.2GB