Description
Content Marketing Strategy is a training course on content strategies published by the specialized academy Coursera. This course is a joint product of the Copyblogger Institute and the University of California, Davis and contains valuable material. During this period, the main and effective strategies used by various companies to attract the attention of customers and users are examined.
Some of the most important topics of this course include content management, content, copywriting, important and basic content strategies and techniques, developing, organizing and implementing various content strategies, etc.
What you will learn in Content Marketing Strategy
- content management
- content marketing
- Writing
- Important and Basic Content Marketing Strategies and Techniques
- Develop, organize and implement various content marketing strategies
- Analyze and measure the impact of different content marketing strategies
- Techniques for Writing and Writing Interesting, Readable Articles and Content
- Working with strategic executives in copywriting and blogging
- Branding and Building a Personal Brand
- And…
Course Specifications
Editor: Coursera
Instructors: Sonia Simone
French language
Intermediate level
Institution/university: University of California, Davis
Number of weeks: 5
Duration: Approximately 19 hours
Course topics:
Week 1
The content marketing ecosystem
Week 2
The strategic context (the 7A framework)
Week 3
Mapping the Journey: Developing a Content Marketing Strategy
Week 4
Strategic types of content
Week 5
Manage your content
Content Marketing Prerequisites Strategy
What basic knowledge is needed?
none
Pictures
Content Marketing Strategy Video Example
Installation guide
After the clip, watch with your favorite reader.
english subtitles
Quality: 720p
Download links
File password(s): free download software
size
1 GB