Descriptions
Specialization “Strategic Business Analytics”. This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and methods in a business context. We recommend that you have some experience in statistics, R or another programming language, as well as knowledge of databases and data analysis techniques such as regression, classification and clustering. We will cover a wide range of analytical approaches in various industrial areas.
You will engage in practical case studies in a real business context: examples include forecasting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to conduct this analysis and effectively present it to stakeholders so your business can take action. The third course and Capstone Project were developed in collaboration with Accenture, one of the world’s most renowned consulting, technology services and outsourcing companies. You will learn about applications in a wide variety of sectors including media, communications, public service, etc. Upon completion of this specialization, you will be able to use statistical methods in R to develop business intelligence ideas and present them convincingly for smart and sustainable business decisions -decisions. You will receive a certificate of specialization from one of the world’s leading business schools and learn from two of Europe’s leading professors in the fields of business analytics and marketing.
What will you learn
- Measuring and managing marketing performance
- R programming
- Marketing Analytics
- presentation
Strategic Business Analytics Specialization Specification
- Publisher: Coursera
- Teacher: Arnaud de Bruin
- English language
- Level: Expert
- Number of courses: 4
- Duration: 1 month, 10 hours per week.
Contents of the “Strategic Business Analytics” specialization
Requirements
- This specialization is designed for graduate students and professionals interested in the practical application of business analytics and big data techniques, with a strong background in IT and statistics. To complete the coursework, you will need a strong background in R and analytics, as well as some experience with machine learning and SQL.
Images
Sample clip
Installation instructions
Extract the files and watch on your favorite player
Subtitles: English
Quality: 720p
Download links
Fundamentals of Strategic Business Analytics
Marketing Analytics Basics
Cases in the field of business analytics with ACCENTURE
Keystone: Creating Value from Open Data
Password file(s): free download software
file size
2.35 GB