Description
Introduction to Personal Branding published by Coursera Online University. While the concept of personal branding is not new, questions arise about how to create a brand and, more importantly, what it means to maintain and inhabit that brand.
To coach Kimberly R. Join Barker as she provides a warm and supportive environment where learners are encouraged to intensely explore themselves to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will create a strong community where we encourage, provide feedback, and support each other as learners pursue their goal of building successful brands.
What you will learn in Introduction to Personal Branding:
- Understand both what personal branding means and what it means to inhabit their brand.
- Establish yourself on at least three social media platforms.
- Create a mission statement for their personal brand.
- Build a board for their brand.
- Learn the basics of digital security and reputation management.
- Create a system for ongoing brand maintenance.
Course Specifications
- Editor: Coursera
- Instructors: Kimberley Barker, MLIS
- French language
- Level: Introduction
- institution/university: University of Virginia
- Number of weeks: 5
- Duration: approx. 7 hours to complete
Courses included:
Week 1
Introduction
Week 2
Building your brand infrastructure
Week 3
Establishing Your Brand’s Digital Home: A Guide to Claiming Your Parts of the Web
Week 4
Create your brand’s maintenance plan
Week 5
Your online identity: How reputation and digital privacy affect your brand.
Pictures
Personal Branding Intro Video
Installation guide
After the clip, watch with your favorite reader.
Subtitle: English
Quality: 720p
Download link
File password(s): free download software
size
1.04 GB