Coursera – Business English for Non-Native Speakers Specialization 2021-12 – Download

explanation

The Business English for Non-Native Speakers Specialization is a five-part training series focused on professional English for business and commerce published by Coursera Academy. English is a basic and very important skill for business owners and international entrepreneurs. This training package is designed for people whose first language is not English. In the ever-increasing and growing world of business, communication skills have played a very important role and are key to developing social and professional relationships and networking. The skills and topics taught in this training package will be used in a variety of contexts, including the workplace, cross-cultural understanding, and case studies and analysis by business-related professors, and will increase your work potential.

General and specialized business vocabulary, improving reading comprehension, understanding the tone of the audience, different methods of communication, different communication strategies with different people, understanding cross-cultural differences are some of the most important topics to cover in the first period. The second course focuses on writing skills and includes valuable topics such as the use of complex grammatical structures, different writing styles in the business world, researching and building task processors, and more. The third and fourth courses introduce you to the cultures and professional charters of different countries and peoples, with a focus on speaking skills and intercultural understanding respectively. In the final course, you will be faced with a series of purposeful questions and exercises that challenge the skills you learned in the previous four courses. Writing a business report and presenting a 30-minute video file are among the student’s most important tasks in the final section.

What to Learn in Business English for Non-Native Speakers

Improve business owners’ communication skills to attend international conferences and present proposals and work plans
Participate in various events and business meetings and communicate with meeting attendees
Negotiation techniques and support of logical arguments
Understand how different tones and communication styles impact the meeting process.
Analyze your audience and customers and provide the best offers
Sales data analysis and summary
Writing formal and informal correspondence and business emails
Write an executive summary of your business plan
Provides persuasive and logical text and arguments in English
Choose the appropriate tone and context based on your audience’s situation and business goals.
Take part in the interview
Identify cross-cultural issues, barriers and common misunderstandings between different business groups.
Practical strategies to overcome intercultural and interethnic barriers

Course specifications

publisher: Coursera
teacher: Kintang and Delian Gaskell
Language:English
Level: Beginner
Institution/University: Hong Kong University of Science and Technology
Number of courses: 5
Duration: Approximately 8 months to complete – recommended pace is 4 hours per week.

Courses Included:

Course 1

Business English: The Basics

Course 2

English for Effective Business Writing

Course 3

English for Effective Business Speaking

4 courses

Business English for Cross-Cultural Communication

5 courses

Business case analysis

precondition

A minimum of IELTS 5.5 and a maximum of IELTS 7.0 are recommended. See the IELTS band scale for more information. Alternatively, a TOEFL score of at least 46-59 and maximum 102-109 is recommended. For more information, see the TOEFL Scoring Scale.