Description
An Introduction to Consumer Neuroscience and Neuromarketing is an introductory course to Consumer Neuroscience and Neuromarketing, published by Coursera Academy. Public Opinion analyzes consumer behaviors and thoughts to examine their decisions and purchases in different realities and uses the research discovered in their campaigns and advertisements. Consumer and neuropsychology is a new and very modern field that still has a lot of work to do and research in this area has not reached its limits. In this training course, questions such as the following materials will be answered:
- How can we, as consumers and customers, make decisions and what is our thought and decision-making process?
- What products and services do we usually pay attention to?
- How can our early feedback be effective in predicting the response and final decision?
- To what extent are the mentioned processes unconscious in our mind?
- And…
In this training, you will familiarize yourself with the implementation methods of the different methods in the field of neural marketing and the application of each.
What you’ll learn in An Introduction to Consumer Neuroscience and Neuromarketing
- Analyze and evaluate customer behavior and thoughts
- Marketing and its different techniques, notably neural marketing
- Consumer neuroscience and marketing neuroscience or basal nerve
- Basic principles of neuroscience
- Basic mechanisms of the brain and their impact on customer performance
- And…
Course Specifications
Editor: Coursera
Instructors: Thomas Zoëga Ramsøy
French language
Beginner level
Institution/university: Copenhagen Business School
Number of weeks: 6
Duration: approximately 26 hours
Courses included:
Week 1
What is neuromarketing?
Week 2
Attention and awareness
Week 3
Sensory neuromarketing
Week 4
Emotions and feelings, wanting and loving
Week 5
Learning and memory
Week 6
Neuroethics and consumer aberrations
An introduction to prerequisites in consumer neuroscience and neuromarketing
What basic knowledge is needed?
none
Pictures
An example of an introductory video to consumer neuroscience and neuromarketing
Installation guide
After the clip, watch with your favorite reader.
english subtitles
Quality: 720p
Download links
File password(s): free download software
size
2.21 GB