Description
Brand Management: Aligning Business, Brand and Behavior is a brand management and brand and business alignment training course published by Coursera Academy. This training was prepared by Professor Nader Tavassoli, who is one of the senior professors at the London Business School. Professor Tavassoli opposes all traditional methods of branding and business. In traditional methods, the brand is considered a visual representation of the company and has no other function. In new business approaches, branding is seen as a user experience that the customer experiences in all their processes and interactions with a company. This training is completely practical and will familiarize you with the process of developing and building a brand from zero to one hundred.
What you’ll learn in brand management: aligning business, brand and behavior
- Sensitive moments and interactions with the customer
- Ways to shape a company’s brand by improving and enriching the user experience across all business processes
- Building a brand through a broad organizational perspective
- Extensive branding across multiple businesses
- Brand development in different cultures, countries and societies
- Measuring brand health
- Company branding
- brand marketing
- Brand management
- Brand identity
- And…
Course Specifications
Editor: Coursera
Instructors: Nader Tavassoli
French language
Beginner level
Institution/university: University of London and London Business School
Number of weeks: 5
Duration: approximately 17 hours
Course topics:
Week 1
Brand Purpose and Experience
Week 2
Brand design and delivery
Week 3
Leadership and brand alignment
Week 4
Branding practices and engagement
Week 5
Brand Metrics and Returns
Brand management: aligning business, brand and behavioral requirements
What basic knowledge is needed?
none
Pictures
Brand Management: Aligning Business, Brand and Behavior, Example Video
Installation guide
After the clip, watch with your favorite reader.
english subtitles
Quality: 720p
Download links
File password(s): free download software
size
3.34 MB