Description
The Content Strategy for Professionals specialization is a collection of content production and marketing strategy courses published by Coursera Specialized Academy. Generating engaging and entertaining content is one of the most important ways to grow your business and attract an audience that can serve you in the long run. In this training series, you will become familiar with the latest strategies for communicating with customers and producing healthy content. In marketing and content production strategies, we will use a set of transparent, credible and credible media to convey ideas and knowledge to the public. All of our strategies are consistent with and will help us achieve our organizational goals and practices.
Creating an engaging and entertaining experience for your audience and using stories and customer experiences is very important in content marketing and can increase the appeal of your content several times. Expanding the community of contacts and users and ultimately providing content to different people will be among our most important goals in content marketing.
What you’ll learn in the Content Strategy for Professionals specialization
- Attract audiences with a storytelling strategy
- content management
- Connect with multi-channel digital communities
- Implementation of content production and marketing strategies in the context of various virtual platforms and networks
- Increase the impact and accessibility of content
- communication strategy
- Brand management
- Target company
- Content Marketing and Content Production
- And…
Course Specifications
Editor: Coursera
Instructors: John Lavine, Candy Lee and Randy Hlavac
French language
Beginner level
Institution/university: Northwestern University
Number of lessons: 5
Duration: Approximately 4 months to complete – Suggested pace of 2 hours/week
Courses included:
Course 1
Content Strategy for Professionals: Engaging the Audience
Course 2
Content Strategy for Professionals: Content Management
Course 3
Content Strategy for Professionals: Extending the Reach of Your Content
Course 4
Content strategy for professionals: ensuring the impact of your content
Course 5
Content Strategy for Professionals: Capstone Project
Content Strategy for Professionals Specialization Prerequisites
What basic knowledge is needed?
It is aimed at professionals at all levels of an organization who want to significantly improve their abilities to understand audiences and develop strategic words, images, graphics and videos to convey their organization’s most important goals.
Pictures
Content strategy for professionals, example of specialization video
Installation guide
After the clip, watch with your favorite reader.
english subtitles
Quality: 720p
This specialization contains 5 courses.
Download links
Course 1 – Content Strategy for Professionals: Engaging Audiences
Course 2 – Content Strategy for Professionals: Managing Content
Course 3 – Content Strategy for Professionals: Extending the Reach of Your Content
Course 4 – Content Strategy for Professionals: Ensuring the Impact of Your Content
Course 5 – Content Strategy for Professionals: Capstone Project
File password(s): free download software
size
In total, approximately 3.1 GB