Description
Viral Marketing and How to Craft Contagious Content is a course in viral marketing and contagious content published by the specialist academy Coursera. During this training, various questions will be answered such as the following questions and your mental default towards content production and content marketing will completely change:
- What is the reason why some trends are popular and 90% of the remaining trends fail?
- What is the reason for the high success and sales of some products and the major failure of other products?
- Why do some business ideas succeed and others fail?
- What is the basic idea of viral marketing?
- And…
The principles taught in this course are universal and you can use them in the process of marketing and marketing different ideas, brands and products. This course is prepared by university professor and popular author Jonah Berger and contains some very valuable tips. Jonah Berger is the author of the popular book Contagious: Why Things Catch On, and will explain effective marketing strategies, particularly viral marketing, during this course.
What You’ll Learn in Viral Marketing and How to Create Contagious Content
- Virtual networks and their application in viral marketing
- Viral marketing and its basic principles
- Different marketing strategies
- Build exciting and popular ideas
- Growing spheres of influence on various social networks and word of mouth marketing
- And…
Course Specifications
Editor: Coursera
Instructors: Jonah Berger
French language
Beginner level
Institution/university: University of Pennsylvania
Number of weeks: 4
Duration: approximately 4 hours
Course topics:
Week 1
What makes ideas sticky?
Week 2
How Social Influence Shapes Behavior
Week 3
The power of word of mouth
Week 4
Social networks
Viral Marketing and How to Create Contagious Content
What basic knowledge is needed?
none
Pictures
Viral Marketing and How to Create a Contagious Content Video Example
Installation guide
After the clip, watch with your favorite reader.
english subtitles
Quality: 720p
Download links
File password(s): free download software
size
631 MB