Coursera – Professional Certificate in Social Media Meta Marketing 2022-8 – Download

Description

The Meta Social Media Marketing Professional Certificate is a social media marketing training series published by Coursera Training Academy. This training is the result of cooperation between Meta (former Facebook) and Coursera Academy and is of very high value. The duration of this training is five months and the student must acquire the skills necessary to enter the marketing job market during these five months. This educational package is made up of 6 completely distinct courses and has no prerequisites. To provide the educational content for this course, marketing and marketing experts from two companies, Aptly and Meta, have come together so that you can design the most effective and successful training in the field of marketing.

Among the most important topics covered in this educational series are the basic principles and basics of marketing, especially digital marketing, the main digital and communication platforms and how to work with them, creating a virtual identity and publication on different virtual platforms, account management. Various social media, design and implementation of different advertising campaigns, evaluation of the results of different marketing strategies and approaches, etc.

What You’ll Learn in the Professional Certificate in Social Media Meta Marketing

Effective marketing
digital marketing
Brand building and management
Marketing and marketing in different virtual networks
Content-based marketing
Different strategies and approaches to digital marketing
content development
content management
Design, production and management of advertising campaigns
advertising management
And…

Course Specifications

Editor: Coursera
Instructors: Anke Audenaert and Daniel Kob
French language
Beginner level
institution/university: Meta & Aptly
Number of lessons: 6
Duration: Approximately 7 months to complete – Suggested pace of 2 hours/week

Courses included:

Course 1

Introduction to Social Media Marketing

Course 2

Social media management

Course 3

Fundamentals of Social Media Advertising

Course 4

Advertising with Meta

Course 5

Measure and optimize social media marketing campaigns

Course 6

Synthetic stone of meta-marketing on social networks

Social Media Meta Marketing Professional Certificate Prerequisites

No basic knowledge is necessary. This specialization is designed for those new to social media marketing, but no matter where you are in your social media marketing journey, you will gain value as you deepen your knowledge through this specialization.