Description
The Digital Marketing Specialization is a series of Internet Marketing or Digital Marketing courses published by Corsa Online University. This training series is one of the newest and best series published in the field of Internet marketing and contains a total of 7 courses. One of the most important topics covered in this course is orientation and behavior management in online reference spaces. All the skills acquired in this strategic training and with the tools introduced, you will be able to face the issues and challenges of brand communication. Generally speaking, this course covers various aspects of the modern world, such as analytics, search engine optimization of websites, social media marketing, etc.
By completing this training series you will have a different set of tools and skills in different areas, you will be able to contribute to the creation of a digital brand identity as well as design and manufacturing, production and advertising of different products and services.
What you will learn in the digital marketing specialization:
- Motives and reasons for data collection and analysis
- Different analysis methods used by digital marketing professionals
- Familiarity with different frameworks and approaches for measuring and analyzing digital customer interactions.
- Evaluation and selection of professional and practical web analytics tools
- Familiarity with different measurement opportunities
- Basics and Preliminaries of Marketing and Marketing
- Different pricing strategies on physical and virtual products and services
- The marketing mix
- product strategy
- Data visualization and display of data in various graphs and charts
- Measure overall marketing and marketing performance
- Different Marketing and Marketing Channels
- And…
Course Specifications
Editor: Coursera
Instructors: Aric Rindfleisch, Kevin Hartman, Mike Yao and Vishal Sachdev
French language
Beginner level
institution/university: University of Illinois at Urbana-Champaign
Number of lessons: 7
Duration: Approximately 8 months to complete – Suggested pace of 5 hours/week
Courses included:
Digital Marketing Specialization Prerequisites
No basic knowledge is necessary for this specialization.
Pictures
Digital Marketing Specialization Introduction Video
Installation guide
After the clip, watch with your favorite reader.
english subtitles
Quality: 720p
This specialization contains 7 courses.
Version 2023/11 compared to 2022/12: Videos increased by 3 hours and 10 minutes. Also, 229 documents (quizzes, PowerPoint, CSV, etc.) have been added.
Download links
Course 1 – The digital marketing revolution
Course 2 – Marketing in a digital world
Course 3 – Digital Marketing Analysis in Theory
Course 4 – Digital Marketing Analysis in Practice
Course 5 – Digital Media and Marketing Principles
Course 6 – Digital Media and Marketing Strategies
Course 7 – Digital Marketing Capstone
File password(s): free download software
size
9.3 GB