Coursera – Strategic Sales Management Specialization 2024-5 – Download

Descriptions

Specialization in strategic sales management. This specialization is designed for sales professionals who seek to improve their competencies and skills in sales planning and management. Over the course of five courses, you will learn an overview of effective selling, sales strategy, models and structures to support sales planning, sales and marketing alignment, and final project development. By the end of this specialization, you will have improved your knowledge, competencies and skills in the field of sales planning. And you’ll be able to apply concepts that integrate the sales planning process with company strategy, bridging the gap between strategy and sales. The potential for value creation through sales functions will be increased upon completion of specialization. Students will develop a final project that includes developing sales plan guidelines based on a business case analysis. The business case will pose a sales planning problem that is an adaptation of a real-life case. Students will apply the concepts, models, and frameworks discussed in the specialization to develop sales plan recommendations that can contribute to the development of a sales plan.

What will you learn

Sales strategy
Sales management
Project
Customer Satisfaction

Specification for the “Strategic Sales Management” specialization

Publisher: Coursera
Teacher: Edson Ito
English language
Level: Intermediate
Number of courses: 5
Duration: 2 months, 10 hours per week.

Contents of the specialization “Strategic Sales Management”

Specialization in Strategic Sales Management

Requirements

For this specialization you will need a general knowledge of business concepts, models and tools. However, students are not required to have a business administration certificate.