Coursera – Search Engine Optimization (SEO) Specialization 2024-5 – Download

Descriptions

Specialization: Search Engine Optimization (SEO). This specialization will teach you how to optimize website content to achieve the best search engine rankings. You will study the theory of Google search and other search engine algorithms; You’ll also gain practical, hands-on skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with general business strategies. Each course is designed to build on the skills of the previous course, so we recommend that you take the courses in the order in which they are listed. The specialization culminates in a hands-on Capstone project in which you will apply your skills to solve a complex SEO consulting problem.

What will you learn

Conduct a competitive analysis on a web page
Develop a reliable approach to achieve a productive and successful relationship with your client.
Build relationships and collaborations with influencers, and analyze data to see what content gets the most shares.
Create a final report of your SEO findings and recommendations and present your recommendations to your client.