Coursera – Marketing Strategy Specialization 2024-3 – Downloadly

Descriptions

Marketing Strategy Specialization: Do you hear the word “marketing” every day but aren’t sure what marketing really is or why your business needs it? Do you know marketing is important to your business, product, or service but don’t know where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product, or service. Start by understanding consumers and key market research techniques, then learn how to properly segment, target, and position your product to be successful. Continue analyzing the four critical areas in marketing, the famous four Ps of product, price, promotion, and place. Finally, get the support your ideas deserve and communicate the actions through a marketing plan. In the final capstone project, you’ll develop a marketing plan for a product or service.